POWER....VIDEO OR PAINTING? WHAT THE HELL IS IT....

Kanye West’s six-figure Horus chain hangs low in this first image from his “Power” video. The New York Times got a sneak peek of the clip directed by artist Marco Brambilla. As West raps, the camera slowly pans out in one continuous, unedited take to reveal him surrounded by nude female attendants; some kneel before him, others wear devil horns, and some are suspended upside down from the ceiling. The Sword of Damocles hangs over the rapper’s head, while an executioner prepares to strike him with a blade.

“It’s kind of apocalyptic, in a very personal way,” Brambilla told ArtsBeat. “It’s a very exaggerated hyper-sensational version of what the song is saying.”

On July 29, 2010, Kanye tweeted on his new official Twitter page, "At the Edit of Power."

The controversial video is expected to premiere on the 5th of August right after Jersey Shore. Kanye was boasting the tagline, “IT’S NOT A VIDEO…IT’S A PAINTING,”.